Custom Branding
At Vector Brands, I helped launch Custom Branding, a personalized products company that grew to over $1M in annual revenue within its first year. As Creative Design Lead, I directed every part of the brand from the visual identity and website to email campaigns and social strategy, turning an idea into a successful, cohesive brand.
I led all creative direction from concept to launch, designing the logo, color palette, typography, and full brand guidelines. I built the Shopify e-commerce website and created supporting content like social media posts, email campaigns, and sale promotions. I also helped manage the design and marketing teams to keep everything aligned and consistent across all platforms.
I developing moodboards and initial sketches, and refining the logo into a full visual system. I designed digital assets for web, social, and email, and planned seasonal campaigns to keep content fresh and engaging year-round.
Through cohesive design and strategy, I helped generate over $1M in revenue within the first year, while also increasing brand recognition and customer loyalty. My work contributed to stronger engagement and more repeat purchases across digital and retail channels.
Bringing Custom Branding to life taught me how creative vision and business strategy work hand in hand and how thoughtful design can directly drive growth.
