Custom Branding
Custom Branding is a product company focused on custom drinkware and promotional items. I joined when the brand was still new and helped build it from the ground up. I handled the brand look, website design, and marketing creative across email, social media, and sales campaigns.
I led all creative direction from concept to launch, designing the logo, color palette, typography, and full brand guidelines. I built the Shopify e-commerce website and created supporting content like social media posts, email campaigns, and sale promotions. I also helped manage the design and marketing teams to keep everything aligned and consistent across all platforms.
I developing moodboards and initial sketches, and refining the logo into a full visual system. I designed digital assets for web, social, and email, and planned seasonal campaigns to keep content fresh and engaging year-round.
Through cohesive design and strategy, I helped generate over $1M in revenue within the first year, while also increasing brand recognition and customer loyalty. My work contributed to stronger engagement and more repeat purchases across digital and retail channels.
Bringing Custom Branding to life taught me how creative vision and business strategy work hand in hand and how thoughtful design can directly drive growth.
