Custom Branding
Drane Chiropractic is a local practice in Texas, focusing on helping patients recover from injuries, manage chronic pain, and maintain an active and healthy lifestyle. I led a complete website redesign and built an active, educational social media presence, turning an outdated site and nearly silent feed into real patient engagement and growth.
I started by identifying gaps in the old site, missing information, confusing navigation, and no easy way to schedule. To address this, I implemented online booking and patient resources to reduce front-desk calls and simplify the onboarding process for new patients. I redesigned the site with a friendly, organized visual style that reflects the practice’s family-oriented care. New patients feel more prepared, with clearer expectations and a better understanding of the services offered.
I also developed a social media strategy that combines educational, entertaining, and community-focused content to keep patients engaged and informed. Because of my changes Instagram followers and engagement steadily increased with more likes, shares, and comments each month. The website and consistent social updates also led to more new patient inquiries and a noticeable boost in site traffic.
Refreshing Drane Chiropractic’s online presence taught me how design isn’t just about visuals, it’s about making life easier for real people. Combining design, content, and patient tools turned a static site into something that truly serves the community
